THOMSON
MEDICAL
CENTRE
KEY PROJECTS
Campaign | Event & Social Media
Islandwide activation by having a food-truck ply the streets to visit key locations near outlets where the product retailed. Worked with a renowned chef to create new recipes for social media sharing. The campaign was immensely successful and exceeded the client’s expectations. It also helped to amplify its face-to-face engagement efforts and digital presence on Instagram and Youtube. http://bit.ly/1IYIUZr
Campaign | PR, Activation, Digital
Initially a pure Media Relations & Public Outreach project, which eventually progressed into a multiprong year-long campaign that included OOH, Ambient, TVC, Guerilla Activation, digital and social media marketing. It achieved close to $800,000 in media value and achieved 10,767 likes on the campaign’s FaceBook Page.
Branding | Print, Digital
CCL is an executive educational organization that works with various companies globally. They have cultivated a legion of leaders in the region since its launch in Asia a decade ago. It works with leaders across the spectrum from HR departments to C-suite individuals through its many programs. Bearing in mind to highlight the brand’s uniqueness and to give it a premium refresh, we reworked their regional branding grid, while incorporating elements from its global branding.
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PHILIPS
Airfryer
PFIZER
Prevenar 13
CENTER FOR
CREATIVE
LEADERSHIP
INMOBI
Campaign | DM, Digital, Activation
Regional outreach exercise for Inmobi targeted at marketing weary agency folks, app developers as well as media relations. The interactive campaign included several touch points, to intrigue and educate the target audience on the benefits of Mobile Advertising. Each outreach will include codes for trial, encouraging take up.
LEAVING
LEGACY
Branding | Campaign, OOH, Digital
Especially in Asia, death is a taboo subject that is rarely spoken about. A funeral director approached us to help launch his services. The brand focuses on celebrating the legacy left behind by our loved ones that have passed on. The OOH campaign will feature real stories and familiar objects sourced from a social media campaign. * Launching late 2016
MARSHALL
CAVENDISH
Event | Branding
We created the theme MCE-Poly which was inspired by the classic board game Monopoly. Targeted at teachers to introduce them to MCE offerings and curriculum, we created a fun and interactive event alongside branded premiums that reminds the educators that with MCE, learning and teaching can be fun, while highlighting key USPs of Engage, Inspire, Excel, Develop, Empower.
Campaign | Print, OOH & Digital
Bright, sprightly and joyous, the design for the Joy Pack celebrates birth as well as Singapore’s jubilee year. Executions include Print Ads, OOH, In-hospital dress-up, displays and digital ads. We also created a Mummies Pampering Guide and loyalty card to showcase that TMC's care extends beyond pregnancy and childbirth.
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Details
Branding | Campaign, Print, Digital
Branding exercise to emphasize the maternity offerings of Mt. Alvernia. The proposed concepts focus on the "Reality of Parenthood" that parenthood is full time job and with new responsibilities and duties that may sometimes be out of their comfort zone, yet it comes with its rewards.
MT
ALVERNIA
Campaign | Print, DMs
History Channel made history when it achieved peak ratings. Using visuals that are iconic and ingrained in history, the campaign focused on facts through tongue-in-cheek postcards (Fat Man), highlighted their ratings through posters (Rosie the Riveter), gave out premiums while educating the target audience (Mad Hatter’s Tea Party).
AETN
ASIA
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Philips Campaigns
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Campaign | Activation, OOH, DM
The Viagra is infamously diamond in shape. Alluding to the product we proposed the use of a Shuriken and a Kite as the visual focus of the public education campaign representing extreme hardness and the kite highlights to the public that they should not be “Stringed along by substitutes”.
PFIZER
Viagra
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SIMPLY
MONEY
Brand Launch | Through-the-line
Simply Money is a ‘personal finance-lifestyle’ channel. Three distinct through-the-line concepts have been created to promote the channel the first goes back to basics (Invest, Trade, Save); the second invites people to look beyond the picture (Think their LIFE's PERFECT) and the last polls the public to find out what (Money Matters) are they worried about.